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Published on Thu, Jan-17-2013 by StevenE

Five Business Logo Tips


If you are a business owner, you are going to have to be able to have a business logo to represent your company. This is a really big decision and it can definitely be intimidating. Therefore, I am going to give you some tips that should help the process go by as smoothly as possible.

First of all, you have to make sure that you love your potential business logo.

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If you don’t like it, you will have to let go of the idea. Make sure that you absolutely fall in love with your business logo when the concept is presented to you. You will be seeing that logo for an extremely long time, so you can never grow bored with it or wish you would have took a different route with it. You want to be happy with it on day one and happy with it on the 20th anniversary of your company.

You also have to make sure that your business logo is going to properly represent your company. Your logo is going to be your first impression, so you want it to be able to reflect your company. Even if someone gives you an excellent design, if it does not represent your company’s identity, tone and service, you should pass on the design concept for something that represents your company honestly.

Pick your colors wisely for your business logo. Even if the colors are black and white, they still count. Make sure that the colors will be able to reflect your company’s identity and that they will appeal to your potential customers. Believe it or not, I have dealt with some business people that have lived and died by this point. It took them a long time to pick out the colors they truly wanted.

Make sure that your logo is going to look perfect no matter how it is used. For instance, your logo is most likely going to be stretched out, reduced, colors changed,  will possibly be in the newspaper in black and white, so you have to make sure your business logo is going to hold up. No matter the situation, you want your business logo to look the best.

Lastly, I want to suggest that you do not pick the wrong icon. You should not fall in love with a business logo that is just not right for you or your company. So, make sure you are picky when it comes to things like that and that you keep your businesses best interest in mind.

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