Important Ingredients of a Good Logo Design With Examples
The importance of external look is much in each aspect of our life. At the time of selection of your first Car or at the time of choosing your life partner, whatever it is, and external beauty & feel are always at the top. Let’s take an example while you go for shopping, you are looking for a skin screen and you are having four to five options in front of you. It’s now your choose to select the best one and if you are not very technical you just see the bottle, package, graphics & shape of the cream and think that it is the best for you. It’s the real fact that external look really matters a lot and people tend to attract towards it.
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The logo is the brand identity or your company image. A logo reflects business strength, its image; it’s working and gives a true reflection of the business ideology. Logo is a graphic image that attracts your clients and work as a bridge among business and the clients. But most of the times people do not pay much importance to their logo image and hence their business suffers. Most of the small business owners never mind to create their business image with the help of logo even few of them had never designed any logo yet. If you want to be a successful business owner you should always pay a great emphasis on your business logo.
Let’s discuss few very important points about logos and their impact on your business, or you can say few tips on a good logo design.
Let’s discuss few very important points about logos and their impact on your business, or you can say few tips on a good logo design.
It should be Vector
Logo should always be created in vector format. It’s because you can resize a vector artwork anytime up to any extent without losing its quality. Especially when you need to print on a big hoarding or banners than it is needed. While raster images can work for web only. If you will never go to print the logo, it’s totally fine to use raster based designs but still try to keep them with a good resolution.
Text or Graphic Logo
It is first thing to decide that what you need, a text logo or a graphic logo. In text logo there is only a text (company or business name) in some unique style & font. It may be company name in full or only first letters of two or more words consisting business name. While in a graphic logo there is a design or some symbol used to create business identity. Sometimes graphic is any shape or combination of different shapes to create a good looking symbol.
Copyright Content
Always take care about the copyright issues; never use any copyrighted stock photos or clipart in your logo. It will not only make you to face big legal problems but also destroys your business image and hurts the integrity.
Important as a Image
Any logo should be like that it can be remembered as an image. Even an illiterate person should remember the company with its graphic image. A graphic image is having a long lasting impression on one’s mind so the designer should be very creative while making a logo.
Black and White
Every logo should look well in Black & White also. No matter what is the original color but Black & White version of the logo is very important. For printing it is very useful for preparing screens or dies if printed on cloths & other stuff.
Number of Colors
An ideal logo should use fewer colors, maximum of 4 colors. More colors will reduce its seriousness and become an obstruct in the way you want to express to the viewers. On the other hand less colors will maintain its clarity and simplicity. Try to use black and white colors in a creative way with the combination of other one or two colors in the logo. This will make your logo look great all the time.
Selection of Proper Colors
Color of any logo depends on number of factors. One most important is the purpose of the logo where it is to be used, in print or on web. Ideal logo should be designed in a way so that it can be used in both print and web.
Uniqueness and Original
The most important factor that makes your logo a real brand image is its Uniqueness. Make sure the concept you are creating the logo is purely yours. Never try to copy other’s concept, take your time and think in your own way and express it in a new way to make a really unforgettable brand image.
Well Designed Logos Examples
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